Small, fast fixes that make existing marketing work harder — not full campaigns, just spotting what's off and putting it right.
Quick turnaround · Elstead, Surrey · Story 1
Freddy already had a nice A5 flyer for The Greensman, designed on Canva by someone else and handed to him as a PDF to send straight to print. It did its job well, but had a couple of small problems: the website address on it was wrong, and it made no mention of the autumn leaf-clearing offer we wanted to push.
I'd spotted the wrong URL simply by staying in regular contact with Freddy about how the business and the website were doing — that's the kind of thing that surfaces in conversation, not in a briefing document. The same conversations had picked up that his review count had grown since the flyer was first designed, so we used the update to bring more of those reviews onto the page too.
The whole fix took minutes in Claude Design, not hours — reusing a design that already worked rather than starting again. It's also the first step toward tidying up The Greensman's brand assets more generally: the flyer and the website had been built by different people who'd never spoken to each other, so a few details had drifted out of sync between them.
In progress · Elstead, Surrey · Story 1
Fixing the flyer surfaced something bigger: the flyer (designed on Canva) and the old Wix site had been built by two different people who'd never spoken to each other, so they'd drifted apart — different logo files, different type, small inconsistencies that add up to a business looking less joined-up than it actually is.
We're now working through bringing the two into line — the same logo, the same fonts (Caprasimo for headings, Figtree for body) — across the flyer and the rebuilt website, so everything Freddy hands a customer looks like it comes from the same place.
Both of these were pieces of a longer job for Freddy. Read the full story →
Process and workflow
When it comes time to refresh a flyer—new season, new offer, client feedback—I've built a streamlined process that gets quality results in minutes, not days.
Here's how it works: your flyer's HTML source lives in GitHub as a single source of truth. No five versions scattered across email, no confusion about which is current. When changes are needed, I open the file in Claude Design (which already has your design system and styles baked in), make the edits—often via voice prompts for speed—and export a fresh PDF directly to you for approval.
The Greensman example: Freddy's autumn flyer needed refinements after printing feedback. Rather than starting over, I pulled the existing HTML from GitHub, made several tweaks in Claude Design in minutes, exported the PDF, and sent it to him via WhatsApp. He approved it same day, and it went straight to Banana Print. Total time: faster than a single email back-and-forth. Total versions floating around: one.
The payoff is clear: no version chaos, no lost files, rapid iteration, and a professional PDF that's print-ready. Your flyer stays organized, current, and ready to adapt whenever you need it.
General capability
Showing up when someone searches "[trade] near me" is its own skill, separate from the website or the flyer. For that, I subcontract to FirstSpot, who specialise in getting a business highly positioned on Google Business Profile.